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Fashionkind
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Fashionkind is a unique online retailer created for discovering and shopping luxury fashion from underrepresented designers. They showcase a curated collection of exquisite pieces from leading sustainable luxury designers worldwide, handpicked based on design aesthetic and positive social and environmental impact. Their mission is to set a new standard in fashion by inspiring change in creation and consumption, championing designers, and empowering consumers.
— Paid Media— Performance Creative and Production Consultation
— Financial Projections & Analytics
The Situation
As a retailer, Fashionkind hosts high-priced products from a variety of collections and different brands. This diversity led to a lack of direction as an e-commerce store, and there was a need to identify how to drive attention to Fashionkind and grow it as a brand.
Achieving Growth through Creative Testing and Identifying Clear Winning Tactics and "Hero" Products
Working with a VEICOLO, Fashionkind aimed to find its "hero products" and "hero brands" – the standout items that could drive their scale and growth.
Rapid Revenue Growth
in 12 months
in 12 months
+$1.2M
ROAS
3.2X
New Customer Cohort Revenue
250%+
How We Did It—
Phase 1: Testing Framework
Fashionkind integrated a creative testing framework into their existing content production and strategy. This integration, led by growth marketing, allowed them to identify their hero brands, which had a significant impact on their scaling potential and driving growth for the retailer. The insights gained from this process facilitated a more targeted marketing strategy and a more streamlined approach to how the business developed not only content, but planning relationships with future brand partners.
Phase 2: Rapid Revenue Growth Through Meta Ads Scaling
Fashionkind utilized a specific framework or method to plan for growth and development. This strategic planning, combined with their newfound understanding of their hero brands, allowed the brand to jump from a pre-revenue phase to over $1M in revenue in less than 12 months.
Phase 3: Optimization and Growth Through Effective Performance Marketing Channels
After identifying an efficient strategy to drive effective customer acquisition, Fashionkind capitalized on what was working by maintaining a consistent Return on Ad Spend (ROAS) of 3X. Scaling into key product categories and brands allowed the retailer to leverage awareness across its full assortment of partner brands.
Results
Fashionkind was able to overcome its challenges and achieve consistent growth. By identifying its hero tactics and effectively utilizing performance marketing, the brand experienced rapid revenue growth through pure customer acquisition at an efficient ROAS. This has set the brand on a path of continued growth and expansion, leading to further exploration of driving better customer relations and further driving LTV.
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