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Vesper Obscura
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Mia Vesper is a designer and founder of Vesper Obscura, a brand devoted to garments crafted from vintage tapestry and specialty textiles. The designer's beginnings in rare and reworked fabrics have led to the creation of "few of a kind" clothes and an expansion into fine and demi-fine jewelry, including pieces nominated for the 2024 Fashion Trust Award in Jewelry. The aim is to create pieces that would interest anthropologists today, archivists in a century, and archaeologists in a millennia.
— Paid Media— Performance Creative and Production Consultation
— Financial Projections & Analytics
The Situation
Although Vesper Obscura had a unique vision and crafted products to match, the brand faced difficulties when working with an agency that lacked an understanding of fashion marketing.
The previous agency relied heavily on generic tactics that purely relied on the algorithms to target the brand's audience, but lacked the creative and audience know-how to maximize virality and adapt to seasonal trends.
The previous agency relied heavily on generic tactics that purely relied on the algorithms to target the brand's audience, but lacked the creative and audience know-how to maximize virality and adapt to seasonal trends.
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Achieving Sustainable Improvement via Expertise and Understanding
Collaboration with VEICOLO brought immediate improvements. VEICOLO understood the need to lean into what works from a seasonal standpoint and maximized virality. This involved understanding the brand's unique vision, its designer's uncompromising standards, and how to target an audience that would appreciate the eccentric designs and uniqueness of the products.
Revenue
+105% MoM
ROAS
4.4X
CAC Improvement
40%
How We Did It—
Phase 1: Deep Audit of the Business
We were able to understand exactly what products the customers were interested in based on the history of the business, the engagement across social media, and overall revenue in specific product categories.
Once understanding the data, we were able to establish a full rollout of content and creatives that would support the already-existing performance, instead of relying on Facebook to slowly understand what was working.The quick pivot allowed the business to naturally brand itself behind products that were most popular and drive efficient customer acquisition.
Once understanding the data, we were able to establish a full rollout of content and creatives that would support the already-existing performance, instead of relying on Facebook to slowly understand what was working.The quick pivot allowed the business to naturally brand itself behind products that were most popular and drive efficient customer acquisition.
Phase 2: Overcome Revenue Levels that hindered growth in the business via Quick Scaling on Meta Ads
Due to cash flow hindrance of working with a performance marketing agency that did not understand the unique market the brand was in, Vesper Obscura required quick scale to overcome the ceiling that was establish due to low revenue. Managing and quickly testing tactics that were fashion specific best practices that we’ve developed across the repouteoire of brands, spend on Meta was able to scale 3X within the first 30 days, all while maintaining profitability.
"VEICOLO's team has been a trusted partner and consultant with the business. I cannot believe the difference in their work compared to other agencies. Once I worked with them, it was a night and day change on how they approached business as a whole, how to use marketing to drive business decisions, and to maximize all the opportunities that we had in front of us!"
Mia Vesper
CEO of Mia Vesper
Results
The collaboration with VEICOLO brought immediate and consistent improvement for Mia Vesper's Vesper Obscura. With a sharp increase in ROAS, a significant reduction in customer acquisition costs, and a consistent increase in revenue, the brand is now ready to continue its growth and extend its reach further.
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